Presentation: Marthin De Beer, Senior VP of Cisco's emerging technologies group
Social networking is making is way into the workplace. Ready or not, it will be in your business, too. Whether you embrace it and bring it in or whether the new workers bring it in on their mobile devices or through their network of social interaction.
Technology in transition
Unique persona blending:
- The user
- The Network (public vs private)
- Anywhere, Anytime
- Any capability [users can get their hands on]
Transformation of the Web:
Site is the destination
Need to know where to go
Structured and managed
Network is the destination
Only need to know What
WEB 2.0 Transforms all of this
Transformation of Content Creation: Empowering the end-user. Low cost computing and collaboration tools.
Video is the next frontier for collaboration:
Great video clip
Words are powerful
A picture is worth a thousands words
A video says it all
The future is any media, anywhere, and on any device. The network will be the platform for collaboration.
Thoughts on Web 2.0
Defined by users
Evolving every day
Hard to imagine what it will be tomorrow
Finally here to stay
Most experiential medium
Fastest growing medium in Web 2.0
The challenge is to make video a part of everything you do.